Powerful; having great power or strength
Lucia Hiscock: Fashion Designer and Style Guru
A designer, entrepreneur, mum of two and fashion blogger; Lucia Hiscock is an amazing woman when it comes to following your dreams and creating a Luxury Fashion Brand Bertolissio, after having a family. She is a woman who knows what she wants, and there’s nothing stopping her. Fearless and courageous enough to step outside the norm when it comes to marketing a fashion brand before creating the clothes, being comfortable in her own skin and leading the way as one of Brisbane’s most popular bloggers with a whopping 27.2k followers on instagram.
Here's the Interview with Lucia below where I dig deeper to find out what makes her tick.
E: I met you when we were studying together at Billy Blue College of Design and I was always in awe of the drive you had behind creating Bertolissio. What is it that really drove you to create your own fashion label?
L: Firstly, thank you for your lovely comments. To be honest, I am not sure what drives me to create this brand. I know that I want to make beautiful clothes, I want to leave people breathless when they watch a fashion show, to feel connected to what I create. I am truly inspired by the work of Alexander McQueen. I could watch his shows, over and over. That is what I want to create, and there is a feeling that I can't describe driving me.
E: What are the hardest challenges to face when it comes to being a mum and an entrepreneur?
L: My children and family always come first. That can be a challenge when I know there is work to be done, and I have to get them to their afternoon activities, which means late nights. And of being an entrepreneur, uncertainty, being accountable to yourself. The buck stops with you.
E: What is the proudest moment you’ve had so far with your business?
L: I think this would have to be, wearing one of my dresses and being stopped in the street, by a group of women, who were admiring my dress, and wanted to know all about the brand.
E: What is your morning ritual?
L: I love to journal most mornings. It clears the day in my head. Monday and Fridays I got to the gym early. I take my supplements, and then my other ritual is getting my daughters to school on time - lol
E: What inspires you most when it comes to your personal style?
L: Colour inspires me most. I also love european style, and being different.
E: Where do you see yourself in 5 years?
L: Great question! My goal is to have the Bertolissio brand established in Australia, as being an innovative, new and exciting brand. I would love to have 1 store locally in Brisbane, and 1 in Sydney.
E: What advice would you give yourself 5 years ago?
L: Believe in yourself. Do not be afraid, your are better than you know!
E: What do you think the hardest hurdle is for women finding their voice?
L: Trusting their voice, and having the courage to acknowledge their power and execute it.
E: What do you believe will be the biggest hurdles for the fashion industry in the future?
L: Its an very interesting time for fashion at the moment. Over supply, we just have so much. Being different to everything already in the market. Sustainability of those mid level brands, to remain viable.
E: What’s the biggest fear that you had to overcome to move forward?
L: Fear itself. I will telly you this story.
I was at a theme park the other day, and my daughter asked me to go on the Tower of Terror. I agreed, to go on it. I was a little nervous, but was not really sure what the ride exactly was. I knew we went up high, but that is about all.
We got in, and the ride starts, we are pulled backwards at 160km per hour, and hurled up into the sky really high. I am breathing so deeply telling my self 'its ok' as we get to the top of the ride, and its time to go back down. I swiftly recall a dream of falling from the sky, and that feeling in your heart you get; 'geez its that dream' I think, we head back down, and I start to shake, I am so scared and finally the ride ends. I think 'phew, I made it!' and quickly get off the ride.
At the end of the day, everyone wants to go on the same ride again, and I think 'I can do this! I will be better at it this time' so we line up for the ride. This time I notice that I am way more nervous knowing what is going to happen. I am very quiet, as my mind is ticking away. We get on the ride. I can do this, I tell myself. The ride starts going backwards again at 160km, and I become aware of going backwards more so this time than the first time. I am really scared, and wondering when is this ride going to end. We get to the top of the ride, but I was not scared this time, and I was able to let go, and enjoy it a little more. We got back to the ride, and I quickly got off. Everyone was going again, but I was not. I was too scared to get on the ride again. If I had the courage for the third time, what possibly could have happened was that I enjoyed the whole ride, but I let my fear speak too loudly and let it get in the way (of what possibly could have been the best next ride of my life).
This ride is a metaphor for me, as I let fear get in the way of trying new things, taking risks, success and being persistent. I loved how from this ride, I could see how I was living my life.
E: How do you stay focused?
L: I think going to my gym classes allow me to stay focused. I know also what the end game is.
E: What is the greatest lesson you’ve learnt so far?
L: Don’t focus on how you will get your dream. Know your goal and take actions that you can take from where you are. You never know how the universe will respond.
E: Why do you do what you do?
L: Because I could not spend the rest of my working life, working for a corporate. I want to be doing something that I love and I love creating.
E: Is there anything you’d like to add?
L: Have a group of people around you that support your dream, and inspire you to keep going, when you feel you can’t.